Our mission
Scoring that is visible everywhere
We’ve spent countless hours in badminton moviving around the hall, looking for the right angle just to figure out what the score was.
We thought: "There has to be a better way."
That’s why we created Countr.
Countr makes the score visible from every angle in the hall and, importantly, even when you’re not there through livescore. Furthermore you can also see all matches ongoing on TV´s and keep track of the score using your phone.
"We believe this changes the way we watch and experience the game."
How it started
From sideline frustration to Countr
Paper sheets, flip boards, chalk tallies, handheld clickers - that's what scoring looked like before - Impossible to see what´s going on!
"We have to do better than this - Welcome to Countr."
The people behind Countr
Who are we
Three founders, one goal: a better scoring & viewing experience, built by players, for players.
Thomas Laybourn
Co-Founder
Former World Badminton Champion and founder of Badminton Famly, with extensive experience in professional badminton, coaching, and sports education. Skilled graphic designer, marketing specialist, and creative innovator with a passion for combining sport, technology, and visual communication.
Thomas Efsen
Co-Founder
Founder and driving force behind Efsen UV, combining strong entrepreneurial skills with extensive experience in sales, HR, and finance. As a dedicated badminton dad, he is deeply connected to the sport both on and off the court. With a practical, business-minded approach and a passion for building relationships, Thomas brings valuable experience in business development, people management, and creating new opportunities.
William Bernstorff
Co-Founder
Badminton Famly coach, design and innovation student, and technical engineer with a strong interest in AI and emerging technologies. Passionate about combining sports, creativity, technology, and innovation to develop new ideas, improve learning experiences, and create meaningful digital solutions.